The four new partners join other brands in Godiva's North America licensing portfolio, including General Mills, The Cheesecake Factory and Jessica Pastries, which launched as part of Godiva's Holiday 2021 collection.
"We are thrilled to offer this first-class selection of Godiva-inspired products that imbue the unmatched quality and essence of our premium brand while reinforcing that Godiva is the perfect choice to make any moment into an amazing one," says Nurtac Ziyal Afridi, chief executive officer, Godiva. "Establishing new partnerships reinforces our strategy of expanding our accessibility and democratizing premium chocolate to open more people's eyes to the wonder of Godiva. Licensing will continue to play a critical role in these endeavors in North America and around the world."
"Our No.1 priority is to provide best-in-class, high-quality products across all categories. I collaborate closely with our licensing partners to ensure that Godiva's commitments to innovation, premium ingredients and quality are always reflected in each product before we provide our stamp of approval," says Thierry Muret, global executive chef, Godiva. "We are extremely proud of our partnerships and each one of our branded and co-branded products!"
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