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Ginsu Carves Out Licensing Program

Ginsu Carves Out Licensing Program

It slices, it dices, and now Ginsu has a licensing program.

Cutlery manufacturer Ginsu has named the JRL Group its exclusive licensing agency.

JRL Group will be charged with developing and managing a strategic licensing program for the brand across multiple categories.

The agency is working to identify licensing partners that extend the Ginsu brand to complementary product categories including cooking utensils and accessories, publishing, food, and housewares.

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