GennComm Announces Strategic Partnership with Logo Woman

GennComm, a global consumer marketing agency, has announced a strategic partnership with Logo Woman, a leader in promotional consumer products. This collaboration will combine GennComm's expertise in tactile sensory toy innovations with Logo Woman's vast portfolio of over 100,000 unique branded products. 

The partnership will enable GennComm to offer customized and impactful brand marketing programs using Logo Woman’s extensive product catalog. Logo Woman will also incorporate GennComm’s proprietary sensory-tactile toys into its product offerings. These toys, developed by GennComm's product development division, ImaGENNation, include innovations such as the recently patented fiber-in-slime furry compound. 

“Our partnership with Logo Woman is a natural progression for GennComm, enabling us to further connect brands with consumers through on-trend products that help them shine,” says Genna Rosenberg, chief executive officer, GennComm. “I’ve worked with Karen Klaparda, CEO of Logo Woman, for nearly 30 years, and this alliance will strengthen our ability to deliver branded products, dream custom gifts and spectacular mailings for diverse companies, studies, conferences and other agencies that will authentically resonate with audiences and reinforce brand loyalty.” 

“Personalization and customization are huge megatrends at the center of all we do at LogoWoman.com, and technology has driven innovation in very exciting ways,” says  Klaparda. “Genna and her team’s reputation for creativity and quick-to-market brand savvy is unmatched. We know this is a perfect evolution for both teteams andre also excited to bring GennComm’s patented innovations into our portfolio for use as promotional products, as well.” 

Logo Woman, a woman-owned business, is known for its focus on personalization and customization in promotional products, including branded trade show booths, 

bespoke Influencer gifting boxes and more. The partnership with GennComm is a natural evolution that will enhance both companies' offerings. 

The partnership between GennComm and Logo Woman is poised to bring innovative and on-trend products to the market, benefiting a wide range of clients and industries.