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Gabrielle Sims Joins Hasbro’s Team 

Sims will run Hasbro’s softlines business in the U.K. and Ireland. 

Hasbro has announced that Gabrielle Sims will be joining its U.K. licensed consumer products team as head of the softlines business.  

Sims has worked in the licensing industry for more than 15 years with leading agencies, including IMG, and most recently leading the licensing program in-house for fashion brand FatFace.  

Throughout her career, Sims has built a diverse network and knowledge of the industry, having been instrumental in driving the evolution of entertainment brands, sporting events and character properties in long-term successful licensing programs and. 

“I am thrilled and extremely proud to be joining Hasbro and being able to work on an iconic roster of brands and entertainment properties, some of which were a big part of my childhood growing up,” says Gabrielle Sims, head, softlines business, Hasbro U.K. and Ireland. “The timing couldn’t be more poignant for me, as I’m experiencing that magic and power of character all over again, but this time as a new parent. It greatly excites me to be returning to this area, particularly to be joining such a fantastic team and I can see so much potential and opportunity within the Hasbro portfolio.” 

“We have big growth plans for our U.K. business and are thrilled to be adding such strong talent to our team,” says Sally Carnota, director, category licensing, Hasbro U.K. and Ireland. “Gabrielle’s exceptional creativity and commercial experience will take our softlines business to the next level. We look forward to welcoming her to the team. Exciting times ahead.” 

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