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Gabrielle Sims Joins Hasbro’s Team

Sims will run Hasbro’s softlines business in the U.K. and Ireland.

License Global

September 8, 2021

1 Min Read
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Hasbro has announced that Gabrielle Sims will be joining its U.K. licensed consumer products team as head of the softlines business.  

Sims has worked in the licensing industry for more than 15 years with leading agencies, including IMG, and most recently leading the licensing program in-house for fashion brand FatFace.  

Throughout her career, Sims has built a diverse network and knowledge of the industry, having been instrumental in driving the evolution of entertainment brands, sporting events and character properties in long-term successful licensing programs and. 

“I am thrilled and extremely proud to be joining Hasbro and being able to work on an iconic roster of brands and entertainment properties, some of which were a big part of my childhood growing up,” says Gabrielle Sims, head, softlines business, Hasbro U.K. and Ireland. “The timing couldn’t be more poignant for me, as I’m experiencing that magic and power of character all over again, but this time as a new parent. It greatly excites me to be returning to this area, particularly to be joining such a fantastic team and I can see so much potential and opportunity within the Hasbro portfolio.” 

“We have big growth plans for our U.K. business and are thrilled to be adding such strong talent to our team,” says Sally Carnota, director, category licensing, Hasbro U.K. and Ireland. “Gabrielle’s exceptional creativity and commercial experience will take our softlines business to the next level. We look forward to welcoming her to the team. Exciting times ahead.” 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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