Fox L&M Gives "The Simpsons" Brand a Makeover

Twentieth Century Fox L&M has launched a new mass brand look for The Simpsons" licensing program. Rolled out internationally, the style guide introduces a bolder graphic direction for product packaging together with a stronger focus on the main family characters—Homer, Marge, Bart, Lisa and Maggie. 

Designed to maximize shelf stand out and enhance consumer appeal, the new design features a reworked The Simpsons logo, incorporating a cloud, which links back visually to the show's opening credits. The resulting new look packaging will be introduced at retail beginning this autumn/winter throughout the U.K. and Europe. 

"The new mass brand look for The Simpsons will make a striking and impactful statement in stores," says Carl Lumbard, senior vice president and managing director at Fox L&M Europe. "Appealing to adults and children alike, the fresh, contemporary design reflects the brand's innovation and its continued modern-day relevance." 

"The Simpsons" is the longest-running primetime sitcom in TV history. This key brand strength is mirrored across all European countries.