License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Fossil and BMW Team for Timepieces

Fossil and BMW Team for Timepieces

Fossil Group has announced a global licensing agreement with Bayerische Motoren Werke Aktiengesellschaft (BMW) for a line of BMW-branded watches and smartwatches that it will design, develop and distribute through 2023.

Fossil Group has announced a global licensing agreement with Bayerische Motoren Werke Aktiengesellschaft (BMW) for a line of BMW-branded watches and smartwatches that it will design, develop and distribute through 2023.

"BMW is one of the most iconic brands in the world," says Kosta Kartsotis, chairman and chief executive officer, Fossil Group. "We look forward to bringing our watch design expertise and smartwatch capabilities to BMW enthusiasts around the world."

The first collection of BMW-branded watches and accessories will be available in 2019 across 4,000 BMW retail channels around the world and in Fossil Group’s global network of retailers.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish