License Global
July 30, 2018
Fossil Group has announced a global licensing agreement with Bayerische Motoren Werke Aktiengesellschaft (BMW) for a line of BMW-branded watches and smartwatches that it will design, develop and distribute through 2023.
"BMW is one of the most iconic brands in the world," says Kosta Kartsotis, chairman and chief executive officer, Fossil Group. "We look forward to bringing our watch design expertise and smartwatch capabilities to BMW enthusiasts around the world."
The first collection of BMW-branded watches and accessories will be available in 2019 across 4,000 BMW retail channels around the world and in Fossil Group’s global network of retailers.
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