Former Licensing International Rising Star Launches Own Agency, Licensing 360

Stephanie Kupperman, a former Licensing International Rising Star, is a global licensing expert with extensive experience in deal negotiations, product approvals and legal due diligence. Previously at Creative Licensing, Stephanie oversaw the implementation of brand partnerships with films such as, “The Terminator,” “Rambo: First Blood” and “Halloween.” In 2019, Stephanie was named one of License Global’s 40 under 40. Now, she is launching her own agency, Licensing 360. 

Licensing 360 is a full-service merchandise licensing agency, specializing in extending entertainment brands into worldwide consumer product programs.  

“[The agency’s goal] is to offer brands a tailored, individualized approach to licensing that delivers fan-first merchandise,” says Kupperman. “I believe all brand partnerships must start with the fans and build from the ground up, not the other way around.” 

Licensing 360 clients so far include the comedy film, “Wet Hot American Summer.” This year marks the film’s 20th anniversary and Licensing 360 is currently accepting proposals from licensees to join the film’s anniversary program.  

Licensing 360 also represents two licensee clients, Chalk Line, an outerwear apparel company, and Good Luck Sock, a hosiery company based out of Canada.