The partnership marks Coca-Cola’s first foray into the mints category. The special-edition Tic Tac flavor will be available in the coming months with a planned rollout to more than 70 countries. Ferrero Group will support the launch of the new mints with a 360-degree marketing plan including a dedicated TV campaign and online and social media communication activities.
Coca-Cola-flavored Tic Tacs join other unique flavors for the mint, such as Nutella, which was introduced in 2016.
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