New lines and retail sales boost expected for products inspired by literary series.

License Global

February 14, 2022

1 Min Read
The Fifty Shades of Grey logo
E.L. James/Caroline Mickler

E L James’s adult romance trilogy “Fifty Shades of Grey,” “Fifty Shades Darker” and “Fifty Shades Freed” is celebrating its 10-year anniversary. Independent licensing agency Caroline Mickler has revealed “Fifty Shades”-inspired product ranges are being planned or expanded to celebrate the anniversary. 

A new dedicated “Fifty Shades of Grey” e-commerce site recently launched offering homeware, gifts and apparel that celebrate the story. The site was created by e-commerce services company, PUSH Entertainment. Long-standing Fifty Shades Lovehoney, a U.K. adult shop, is expecting even stronger sales for its range of intimate pleasure products and lingerie inspired by the story. 

“The ‘Fifty Shades’ trilogy not only became an overnight literary hit but has been a long-lasting inspiration for a successful licensing campaign that continues to enjoy a strong retail performance online and in-store,” says Caroline Mickler, founder, Caroline Mickler. “Thanks to the intelligent and appealing way companies like Lovehoney and PUSH Entertainment have built on the appeal of ‘Fifty Shades,’ the brand’s appeal is today as strong as ever – and will no doubt offer many more opportunities in the future. Here’s to the next ten years!” 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like