‘Fifty Shades of Grey’ Celebrates Ten Years of Licensing

New lines and retail sales boost expected for products inspired by literary series.

February 14, 2022

E.L. James/Caroline Mickler

E L James’s adult romance trilogy “Fifty Shades of Grey,” “Fifty Shades Darker” and “Fifty Shades Freed” is celebrating its 10-year anniversary. Independent licensing agency Caroline Mickler has revealed “Fifty Shades”-inspired product ranges are being planned or expanded to celebrate the anniversary.

A new dedicated “Fifty Shades of Grey” e-commerce site recently launched offering homeware, gifts and apparel that celebrate the story. The site was created by e-commerce services company, PUSH Entertainment. Long-standing Fifty Shades Lovehoney, a U.K. adult shop, is expecting even stronger sales for its range of intimate pleasure products and lingerie inspired by the story.

“The ‘Fifty Shades’ trilogy not only became an overnight literary hit but has been a long-lasting inspiration for a successful licensing campaign that continues to enjoy a strong retail performance online and in-store,” says Caroline Mickler, founder, Caroline Mickler. “Thanks to the intelligent and appealing way companies

like Lovehoney and PUSH Entertainment have built on the appeal of ‘Fifty Shades,’ the brand’s appeal is today as strong as ever – and will no doubt offer many more opportunities in the future. Here’s to the next ten years!”