A new dedicated “Fifty Shades of Grey” e-commerce site recently launched offering homeware, gifts and apparel that celebrate the story. The site was created by e-commerce services company, PUSH Entertainment. Long-standing Fifty Shades Lovehoney, a U.K. adult shop, is expecting even stronger sales for its range of intimate pleasure products and lingerie inspired by the story.
“The ‘Fifty Shades’ trilogy not only became an overnight literary hit but has been a long-lasting inspiration for a successful licensing campaign that continues to enjoy a strong retail performance online and in-store,” says Caroline Mickler, founder, Caroline Mickler. “Thanks to the intelligent and appealing way companies
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