“This strategy will drive revenue and keep consumers thinking about Fazoli’s even when they are not eating out,” says Carl T. Howard, president and chief executive officer, Fazoli’s. “Having dramatically improved the variety and quality of our restaurant food puts us in a great position to extend the Fazoli’s brand to the retail market.”
Fazoli’s food items have already launched in the refrigerated meat section at several national grocery chains including Shop ‘n Save, A & P and Marsh Foods, with further expansion planned for the coming months.
“Fazoli’s is uniquely positioned to provide innovation and excitement to this category,” says Janna Markle, vice president of licensing, The Valen Group. “We identified refrigerated entrees
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