The partnership will allow for "Yu-Gi-Oh"-branded products to be available in new markets.

License Global

February 22, 2022

1 Min Read
"Yu-Gi-Oh!" branded merchandise
Fanattik

Fanattik has announced it has secured an extension to its long-standing licensing agreement with the "Yu-Gi-Oh!" brand.  

The license has been renewed for another three years and includes additional products and territories. 

"Some Anime brands may come and go, but 'Yu-Gi-Oh!' is an evergreen with a passionate fan base that appreciates the gifts and collectibles we have created over the years," says Anthony Marks, managing director, Fanattik. "We look forward to creating many more fan-focused products featuring this global IP over the next three years and beyond." 

"Fanattik is a tremendous partner for the 'Yu-Gi-Oh!' brand," says Jennifer Coleman, vice president, licensing and marketing, Konami Cross Media NY. "Its wide range of unique gifts and collectibles have delighted fans in the European market.  

We are excited to extend our relationship with Fanattik to include even more products we believe will continue to impress fans. Fanattik's passion and understanding of the 'Yu-Gi-Oh!' brand shines through in what it creates." 

Fanattik will supply North America, the U.K., Europe, the Middle East and North Africa (MENA), Australia and Asian markets via its own offices and network of distributors. The company will have products that appeal to all levels of pop culture retailers, from online to supermarkets, with a broad spectrum of retail price points and limited-edition pieces.  

Read more about:

FanattikYu Gi Oh!

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like