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The partnership will allow for "Yu-Gi-Oh"-branded products to be available in new markets.
February 22, 2022
Fanattik has announced it has secured an extension to its long-standing licensing agreement with the "Yu-Gi-Oh!" brand.
The license has been renewed for another three years and includes additional products and territories.
"Some Anime brands may come and go, but 'Yu-Gi-Oh!' is an evergreen with a passionate fan base that appreciates the gifts and collectibles we have created over the years," says Anthony Marks, managing director, Fanattik. "We look forward to creating many more fan-focused products featuring this global IP over the next three years and beyond."
"Fanattik is a tremendous partner for the 'Yu-Gi-Oh!' brand," says Jennifer Coleman, vice president, licensing and marketing, Konami Cross Media NY. "Its wide range of unique gifts and collectibles have delighted fans in the European market.
We are excited to extend our relationship with Fanattik to include even more products we believe will continue to impress fans. Fanattik's passion and understanding of the 'Yu-Gi-Oh!' brand shines through in what it creates."
Fanattik will supply North America, the U.K., Europe, the Middle East and North Africa (MENA), Australia and Asian markets via its own offices and network of distributors. The company will have products that appeal to all levels of pop culture retailers, from online to supermarkets, with a broad spectrum of retail price points and limited-edition pieces.
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