Etihad’s new Little VIP campaign aims to make traveling with children as easy and enjoyable as possible. The park’s characters like Scooby-Doo and Looney Tunes including Sylvester and Tweety, are emblazoned across the children’s activity packs given to guests traveling on longer flights with Etihad.
The airline’s new children’s gifts are designed in three age ranges. For infants up to 2 years old, parents will be given a soft fleece blanket decorated with the faces of Tweety, Bugs Bunny, Daffy Duck and Sylvester. Young flyers aged 3-8 will be given a drawstring bag featuring an activity book, crayons, memory card game and passport holder. Tweens and teens from 9-13 will be receive a Scooby-Doo themed backpack featuring the Museum of Mysteries
In addition to the Warner Bros. World Abu Dhabi’s themed inflight gifts, Etihad is bringing a comprehensive family travel experience to life, through cabin crew and ground crew training to identify and support family travel needs. At Abu Dhabi International Airport, a dedicated family check-in space will be available for families with minimized lines to make family journeys as smooth as possible. Little touches include a small set of stairs at check-in counters meaning young eyes can take a peek at the check-in process with ease.
In flight, young travelers will be given their meals first for convenience, and diners will experience Warner Bros. World Abu Dhabi themed dining equipment in bright colors. The menu has been enhanced based on consultation and feedback from family travelers and children’s staples such as fusilli pasta with meatballs, waffles and pancakes have been added to the menu.
The gifts are designed to be taken with passengers after they disembark the flight, encouraging children to feel excited about traveling with Etihad. The amenities have also been designed without the need for individual packaging, avoiding the use of single use plastics.
Young flyers will also be kept amused on board by a children’s section on Etihad’s inflight entertainment, which includes titles such as “Space Jam,” “Scooby-Doo,” “Tom and Jerry,” “Looney Tunes,” “Bugs Bunny” and “The Flintstones.” A selection of TV shows for older kids from the DC Universe includes “Batman,” “Justice League” and “Teen Titans.”
In addition, a selection of music and e-games can also be played.
“This year, we will bring product innovation to the forefront, and this is the first of many exciting developments to look forward to,” says Terry Daly, executive director, guest experience, brand and marketing, Etihad Airways. “We’re thrilled to be kicking this off with a focus on our Little VIPs and their families. We understand and appreciate that it’s not always easy traveling with little ones, however, this collaboration with Warner Bros. World Abu Dhabi is designed to make the travel experience an exciting one for children and an easier one for their parents. With the help of Scooby-Doo and the Looney Tunes, we promise that even the tiniest travelers will love every minute of their journey with Etihad Airways.”
“We are pleased to be joining hands with Etihad Airways to provide a unique and fun experience for kids and their parents,” says Don Strickler, general manager, Warner Bros. World Abu Dhabi. “Be it onboard their flight or while visiting our highly immersive lands, Warner Bros. World Abu Dhabi delivers the ultimate themed journey for guests of all ages. We are confident that the introduction of everyone’s beloved Animation characters will add further entertainment for families to enjoy unforgettable moments while traveling. We look forward to widening the horizons of our partnership with the UAE’s national airline and hope to continuously expand our offerings with every new addition."
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.