Streff’s areas of responsibilities will now encompass directing Epic Rights’ global strategies for artists’ brand development in addition to establishing partnerships between consumer products and entertainment-based properties. She will spearhead the global licensing, merchandising and retail efforts of Epic Rights' growing portfolio of brands including AC/DC, KISS, John Lennon, Woodstock, CBGB, Aerosmith, Jefferson Airplane, Billy Idol, Def Leppard, Joan Jett, Gary Baseman and many more.
Streff joined Epic Rights from the launch of the company in January 2014 as senior vice president of licensing. She previously held a number of senior management positions at Cookie Jar Entertainment, SMC Entertainment Group and John Wayne Enterprises.
“Lisa has demonstrated a thorough knowledge, skill set and work ethic in crafting effective and sustainable global licensing
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