Global merchandising and brand management company Epic Rights has promoted Lisa Streff to executive vice president of global licensing.

Streff’s areas of responsibilities will now encompass directing Epic Rights’ global strategies for artists’ brand development in addition to establishing partnerships between consumer products and entertainment-based properties.  She will spearhead the global licensing, merchandising and retail efforts of Epic Rights' growing portfolio of brands including AC/DC, KISS, John Lennon, Woodstock, CBGB, Aerosmith, Jefferson Airplane, Billy Idol, Def Leppard, Joan Jett, Gary Baseman and many more.

Streff joined Epic Rights from the launch of the company in January 2014 as senior vice president of licensing. She previously held a number of senior management positions at Cookie Jar Entertainment, SMC Entertainment Group and John Wayne Enterprises.

“Lisa has demonstrated a thorough knowledge, skill set and work ethic in crafting effective and sustainable global licensing and merchandising programs for our roster of clients over the past year,” says Dell Furano, chief executive officer, Epic Rights, to whom Streff will report. “She’s extremely capable and focused and possesses strong brand management skills Her relationships in the consumer products sector and her success developing innovative and imaginative partnerships will grow our global licensing effort exponentially.”