Sponsored By

Epic Rights Prepares for Aerosmith Licensing Program

A slew of licensing deals is set for the band’s 50th anniversary celebration in 2023.

License Global

February 16, 2022

1 Min Read
Aerosmith c. 1971
Universal Music Epic Rights

Rock band, Aerosmith, has tapped Universal Music Group’s Epic Rights as the band’s global brand management agency to develop a new multi-category worldwide retail program for the legendary rockers, with a roster of new licensing partners signed to create branded merchandise. 

Aerosmith will celebrate multiple milestones this year, including the 40th anniversary of the “Rock in a Hard Place” album, the 35th anniversary of the “Permanent Vacation” album and 25th anniversary of the “Nine Lives” album, along with an historic anniversary celebration concert at Boston’s Fenway Park on Sept. 8, with more announcements to come. In 2023, the band will honor the 50th anniversary of their self-titled album, 45th anniversary of the “Draw the Line” album and 30th anniversary of the “Get a Grip” album.  

Epic Rights has signed agreements with new licensing partners across multiple territories and categories. Global deals have been signed with Funko for vinyl figures (global for e-commerce, and U.S. and Canada for brick and mortar), Knucklebonz for statues and 3D vinyl collectibles, Replay for a T-shirt and sweatshirt capsule collection, Madeworn for high-end apparel and Collectionzz for hand-screened fine art prints. 

New North American apparel partners include Just Some Thoughts, Philcos, Recycled Karma, Ripple Junction and Angry Minnow for a collection of men’s, juniors’ and kids’ T-shirts, fashion tops, cut-and-sew fleece, sweaters, jackets, joggers, sweatpants tops and more. Rounding out the roster are Springs Creative for fabric, no-sew fleece kits and bandanas (U.S., Canada, U.K., Australia and New Zealand), Watson Apparel for apparel and accessories (U.S., Canada, Dubai), Brands Club for apparel and accessories (Chile, Peru, Argentina, Colombia) and Bloomerry for men’s, women’s, kids' and babies’ apparel and accessories (Europe). 

“We are thrilled to have Aerosmith, one of the all-time greatest rock icons, on the Epic Rights roster,” says Lisa Streff, senior vice president, global licensing, Epic Rights. “In anticipation of the upcoming 50th anniversary activities, we’re excited to be developing a global licensing program that will celebrate and illustrate the band’s career at retail.”  


Read more about:

AerosmithEpic Rights

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like