Rock band, Aerosmith, has tapped Universal Music Group’s Epic Rights as the band’s global brand management agency to develop a new multi-category worldwide retail program for the legendary rockers, with a roster of new licensing partners signed to create branded merchandise. 

Aerosmith will celebrate multiple milestones this year, including the 40th anniversary of the “Rock in a Hard Place” album, the 35th anniversary of the “Permanent Vacation” album and 25th anniversary of the “Nine Lives” album, along with an historic anniversary celebration concert at Boston’s Fenway Park on Sept. 8, with more announcements to come. In 2023, the band will honor the 50th anniversary of their self-titled album, 45th anniversary of the “Draw the Line” album and 30th anniversary of the “Get a Grip” album.  

Epic Rights has signed agreements with new licensing partners across multiple territories and categories. Global deals have been signed with Funko for vinyl figures (global for e-commerce, and U.S. and Canada for brick and mortar), Knucklebonz for statues and 3D vinyl collectibles, Replay for a T-shirt and sweatshirt capsule collection, Madeworn for high-end apparel and Collectionzz for hand-screened fine art prints. 

New North American apparel partners include Just Some Thoughts, Philcos, Recycled Karma, Ripple Junction and Angry Minnow for a collection of men’s, juniors’ and kids’ T-shirts, fashion tops, cut-and-sew fleece, sweaters, jackets, joggers, sweatpants tops and more. Rounding out the roster are Springs Creative for fabric, no-sew fleece kits and bandanas (U.S., Canada, U.K., Australia and New Zealand), Watson Apparel for apparel and accessories (U.S., Canada, Dubai), Brands Club for apparel and accessories (Chile, Peru, Argentina, Colombia) and Bloomerry for men’s, women’s, kids' and babies’ apparel and accessories (Europe). 

“We are thrilled to have Aerosmith, one of the all-time greatest rock icons, on the Epic Rights roster,” says Lisa Streff, senior vice president, global licensing, Epic Rights. “In anticipation of the upcoming 50th anniversary activities, we’re excited to be developing a global licensing program that will celebrate and illustrate the band’s career at retail.”