Electrolux Names New Brand Exec

Coyle previously served as president of Europe and Asia Pacific at Beanstalk.

The Electrolux Group is the 17th largest licensor in the world with $3.1 billion in retails sales of licensed products for its brands, according to

License! Global

’s exclusive

Top 150 Global Licensors

report. In addition to Electrolux, the group’s portfolio includes more than 50 brands including AEG, Zanussi and Frigidaire.

During his 11 years at Beanstalk, Coyle was responsible for the development of the agency’s business in Europe and Asia Pacific, representing numerous global brands including Harley-Davidson, Jack Daniel’s, Stanley, Black & Decker, Procter & Gamble, Jaguar, Land Rover and Volvo.

“Enhancing the value of the Electrolux portfolio of brands, reaching new consumer segments, exploring new partnerships and driving new revenue streams through strategic

“With a strategic approach to brand licensing, executing each program professionally and staying true to each brand’s core equity, it is possible to drive significant brand value in a number of ways,” says Coyle. “These include reaching both new and existing consumers with dynamic and relevant ways to experience their favorite brands, driving diversified, high-margin, revenue streams and, importantly, protecting Electrolux’s highly-valued trademarks in numerous categories and geographies.”