Earthbound Brands announced that it has partnered with WW to expand its official licensing portfolio, with product programs launching in partnership with General Mills and Aunt Millie's. 

The design, licensing and brand-growth company is expanding the WW portfolio to bring more products to WW members.  

"We are delighted to have partnered with Earthbound Brands to expand our licensing business,” says Jon Mandell, senior vice president, global membership and commerce, WW. "We are excited to continue to provide more resources to empower our members – and community at large – with livable solutions that inspire healthy habits for real life." 

In partnership with WW, over the past year, Earthbound Brands has worked to develop product offerings to support WW members on their weight-loss and wellness journeys. 

"We are thrilled to be expanding the WW product portfolio in the food space,” says Jeff Cohen, co-founder and chief executive officer, Earthbound Brands. "We are looking forward to continuing to create more ways for customers to engage with the brand through strategic product and licensing programs, making it easier for consumers as well as WW members to reach their wellness goals."  

Earthbound and WW will continue to pursue new opportunities in food, kitchen and lifestyle product offerings into the new year.