For the first year ever, the high-end motorcycle brand Ducati will be showcased at Licensing Expo by its licensing agent Movantia.

The Movantia booth is hosting a Ducanti bike to generate interest in the global brand.

Ducati already boasts a long list of global licensees in categories ranging from art to homewares to gaming, and Movantia is now seeking opportunities for the brand in new regions including the U.S., South America, Asia Pacific and the Middle East.