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Disney Vet Joins Brand Liaison

The Brand Liaison has tapped industry veteran and Women in Toys co-chair Anita Castellar to manage a variety of special projects.

License Global

May 7, 2018

1 Min Read

The Brand Liaison has tapped industry veteran and Women in Toys co-chair Anita Castellar to manage a variety of special projects.

In her new role, Castellar will oversee numerous undertakings including ideation, product development and the licensing of unique intellectual properties tied to Brand Liaison’s portfolio of character and entertainment brands.

Castellar is a toy industry veteran who has created retail programs and product development strategies for Disney and Pixar. Most recently, she served as manager, global merchandise strategy at the Walt Disney Company. Other roles include global brand manager, Star Wars at Hasbro and select roles on the licensing team at Lucasfilm. Castellar has been tied to the Star Wars franchise for more than 20 years.

“Anita’s ability to identify unique products and position them for retail success is uncanny.” Says Steven Heller, president, The Brand Liaison. “As our company continues to grow, we identified a need for someone with a combination of product development, ideation and implementation skills. Anita has it all.”

Castellar will join the Brand Liaison at Licensing Expo in Las Vegas May 22-24.

Read more about:

The Brand Liaison

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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