Dippin’ Dots and General Mills are serving up a new cereal inspired by the beaded ice cream brand this summer.
Brand Squared Licensing, Dippin’ Dots' licensing agency, secured the deal.
Dippin’ Dots cereals will feature a corn and oat base and will be available in two flavors, banana split and cookies n’ cream.
Dippin Dots cereal is set to roll out on Walmart shelves this month, with a wider release set for September.
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