Dan Dee International, Animal Adventure and Afro Unicorn Announce Retail Licensing Agreement

Licensing agreement will see plush and décor products based on Afro Unicorn characters in stores by 2023.

June 10, 2022

Dan Dee International and Afro Unicorn logo.Dan Dee International

Dan Dee International and its affiliate, Animal Adventure (Dan Dee), and Afro Unicorn have announced a multiyear licensing agreement. Through this agreement, Dan Dee will create plush and décor products based on Afro Unicorn characters and designs, set to launch at retail in 2023.

“Dan Dee is delighted to have been selected as a key licensing partner by Afro Unicorn,” says Mark Matheny, head of licensing, Dan Dee. “This is an exciting opportunity to help promote the brand’s mission of inspiring children of color through products that represent their uniqueness. We are proud to be partnering with the team at Afro Unicorn and look forward to playing a pivotal role in delivering their message through our broad retail distribution.”

“I created Afro Unicorn to remind women and children of color how unique, divine and magical they truly are,” says April Showers, founder, Afro Unicorn. “My goal from the beginning was to help normalize Black Beauty; to give black and brown girls a unicorn that

represents them and encourages them to love the skin that they are in and embrace the crown on their heads. You are unique, you are divine and you are magical. When choosing a company to partner with it’s important for us that they understand the underrepresentation for children of color in the market and want to fill that void in a major way to not only change the trajectory on how little brown and black girls see themselves but also how the world views them as well. Dan Dee and Animal Adventure not only understand it, but they are also committed to carrying out the vision of Afro Unicorn globally. Looking forward to all the unique, divine and magical unicorns that will come out of this partnership.”