Partnership kicks off long-term platform planning for the anime service.

License Global

April 26, 2022

1 Min Read

Google and Crunchyroll have announced a new, multiyear strategic partnership to accelerate and support Crunchyroll's global scale ambitions. The announcement builds on Google's existing partnership with Sony Pictures Entertainment that includes collaboration across Android, Google TV and Android TV OS, YouTube, Google advertising solutions and Google Cloud. Crunchyroll is an independently operated joint venture between U.S.-based Sony Pictures Entertainment and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan), both subsidiaries of Tokyo-based Sony Group Corporation. 

"Crunchyroll is committed to aligning with technology partners who understand the DNA of our fans – how they engage, how they enjoy and how they live and breathe anime,” says Travis Page, chief financial officer, Crunchyroll. “Having a partner like Google, that expertly knows how to use technology to enhance user interaction, will be critical in giving our fans the purpose-built experience they want. Google brings expertise to the table that immediately helps us achieve those ambitions."  

Through the new multi-tiered partnership, Crunchyroll will work with Google as it looks to strengthen its direct-to-consumer business for scale, flexibility and audience experiences. 

"As our legacy anime businesses come together under the Crunchyroll brand worldwide, this partnership helps optimize our service as we incorporate some of Google's best-in-class solutions to diversify our platform capabilities and enrich the fan experience," says Thomas Overton, chief technology officer, Crunchyroll. 

"Crunchyroll continues to meet the growing demand for anime by delivering transformative and entertaining streaming experiences to audiences around the globe," says Thomas Kurian, chief executive officer, Google Cloud. "We are thrilled to partner with Crunchyroll across Google Cloud, Android and Google advertising solutions to help the company deepen relationships with subscribers and drive efficiencies across its operations." 

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like