Magic Investments recently announced the formation of the Crazy Eddie Branding and Licensing program, based on the former Northeast consumer electronics retailer that closed its stores in 1989.The new program's team is currently in discussions with licens

April 6, 2018

1 Min Read

Magic Investments recently announced the formation of the Crazy Eddie Branding and Licensing program, based on the former Northeast consumer electronics retailer that closed its stores in 1989.

The new program's team is currently in discussions with licensees to revive the brand in categories spanning MP3 players, batteries, earbuds, digital cameras, DJ equipment and other electronic and digital accessories. The initial product line launch is slated for fourth quarter of this year, retailing from 30 percent to 50 percent off leading brands. A second product line is also in the works and is expected to include flat-screen TVs, GPS navigation systems, DVD players and more.

"We are in discussions with several national retailers discussing planograms, feature departments as well as Crazy Eddie store-in-store concepts," says Ike Gemal, vice president of licensing for Magic Investments.

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