The deal expands on an already existing partnership between the two parties in the U.S.

License Global

July 26, 2022

1 Min Read
Crayola and Retail Monster logos, respectively.
Crayola and Retail Monster logos, respectively.Crayola/Retail Monster

Crayola has extended its long-standing U.S. partnership with Retail Monster into the U.K. Retail Monster will support Crayola at retail as they drive their consumer products program across the U.K., and will work closely with Crayola to support their growing licensee partnerships in the U.K. to deliver innovative and impactful retail campaigns. 

The Crayola brand has grown considerably in the U.K. recently, and the consumer products program has seen great success on the back of the popularity of the brand with kids and families. 

With the Crayola and Retail Monster partnership, strong interest in retail and best-in-class licensees on board, the consumer products program will gain real traction in the U.K. over the next 18 months. 

“Enlisting the expertise and support of Retail Monster to accelerate our expansion in the U.K. strengthens our retail position to deliver imaginative and exciting retail executions across Europe, Middle East and Africa,” says Rob Spindley, licensing director, EMEA, Crayola. “We will deliver products and programs that inspire creativity, imagination, inclusivity and self-expression, to help parents and educators raise creatively-alive children.” 

“We are delighted to extend our partnership with Crayola into the U.K. to drive their consumer products program at retail and help to grow their licensing partnerships,” says Gemma Witts, managing director, Retail Monster. “We have enjoyed a fantastic partnership with Crayola in the US and are confident we can continue that success here. Crayola is a brand we have all grown up with and is as relevant today as it has always been.” 

Related:Retail Monster to Rep Afro Unicorn

Retail Monster is exhibiting at Brand Licensing Europe 2022. Find out more info here.

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License Global

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