License Global
October 22, 2018
The Joester Loria Group, Constellation Brands’ licensing agent, brokered the deal.
The new Corona x Reef range celebrates Dia de Los Muertos and includes men’s board shorts, headwear, women’s flip-flops and Reef’s signature bottle opener sandals.
The line is available now at retailers including Tilly’s, Ron Jon, Zappos, Amazon, Reef.com and select independent surf shops.
Corona and Reef will celebrate the launch on Nov. 1 with a launch party at Point Break NYC. The brands originally paired in May for a Cinco de Mayo collection.
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