Coca-Cola Uncaps Kith Collab

The Coca-Cola Company has tapped streetwear retailer and lifestyle brand Kith for a series of multi-brand collaborations.

License Global

February 14, 2019

Inspired by the theme of unity, the line offers more than 60 pieces of men’s and women’s apparel and accessories including varsity jackets, hoodies, rugbies, t-shirts, bathing suits and more.

Each item features a unique take on the Coca-Cola logo including a unique pattern by Kith that combines several of the drink brand’s international logos.

The line also consists of styles from multi-brand partners including:
Four new denim Chuck 70s that are each embroidered with Coke branding in Chinese, English, French or Russian, additions to the previously released line;
A made-in-the-USA wool varsity jacket with chain-stitch embroidery on the front and back from Golden Bear;
A new set of Oakley Frogskins with frosted transparent frames and reflective Prizm technology lenses;
And a selection of striped crew socks inspired by Coke’s classic colors by Stance.