Classic Supermarket Brands to Be Revamped

American Legacy Brands is set to roll out an extensive licensing program for the supermarket brands The Great Atlantic & Pacific Tea Co. and Waldbaum’s.
License Global

January 14, 2019

Classic Supermarket Brands to Be Revamped

Honoring A&P’s roots in the coffee and tea business, ALB has plans to extend into tea bags, ground coffee, k-cups, loose tea, coffee, fresh and frozen seafood and other items.

The line will use vintage logos and will target middle-income earners ages 30 and over.

The Waldbaum’s program will draw on its legacy as a Jewish New York market and on an old East Coast style aesthetic.

Potential categories include cakes, bread, prepared seafood and more.

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