Octane5’s licensing enterprise platform, BrandComply, was recently selected by Church & Dwight to manage its portfolio.
BrandComply is a licensing enterprise platform that provides brand compliance and protection through a fully integrated suite of software and security products. The licensing system allows Church & Dwight to operate and integrate its global licensing program on a common platform.
“We sought a solution that would streamline our processes and adapt to our unique licensing model,” says Tammy Talerico-Payne, director, licensing, Church & Dwight. “Our licensing program, led by our flagship brand Arm & Hammer, had specific requirements. We surveyed the market, and BrandComply fit the bill. Their configurable solution met our stringent requirements, and their hands-on launch approach has ensured that those requirements are translated into BrandComply. The entire process has been incredibly smooth and exceeded our high expectations.”
The announcement continues Church & Dwight’s recent slate of partnerships. Last year, the brand announced MemBrain as its brand licensing partner for new digital physical product categories, services, informational products and other brand extensions.