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Chupa Chups Wrap Up Apparel Deal in Korea

Chupa Chups Wrap Up Apparel Deal in Korea
Perfetti Van Melle has tapped Korean fashion brand LIE for a limited-edition apparel line.

Perfetti Van Melle has tapped Korean fashion brand LIE for a limited-edition apparel line.

The LIE x Chupa Chups line offers Chupa Chups-inspired apparel and accessories such as t-shirts, dresses, pajamas, a PVC bag and beach towels.

The LIE x Chupa Chups collection is available through Aug. 20 at the Hyundai department store in Trade Center, Mok Dong, South Korea where it is displayed alongside Chupa Chups confectionary as well as branded figurines and personal care items.

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