Cherokee Bows New Partner for Sideout Brand

Evy of California has been tapped by Cherokee to produce girls' sportswear for the Sideout brand in the U.S.

Over the last few months, Cherokee's Sideout brand has secured other manufacturing partners such as Blue By Yoo (women's, juniors' and girls' swimwear), Jem Sportswear (men's, juniors' and boys' knit tops) and ACI International (men's, women's and children's footwear).

Sideout joins Evy of California's other licenses, including Hello Kitty, Skelanimals, Pucca, Extra Frosting and Kawaii.

Cherokee has licensing agreements in a number of categories, including family apparel, fashion accessories and footwear, home furnishings and recreational product. The Van Nuys, Calif.-based company has retail partnerships with Target (U.S.), Tesco (U.K., Ireland and certain Central European countries), Zellers (Canada) and others.