Chefclub Animated Mascots Take Video Content to Publishing

Chefclub cookbooks and magazines launch in France, Germany and Italy.

License Global

June 27, 2022

2 Min Read
The Chefclub mascots (From L to R: Collette, Elvis, Maurice, Carlton and Lola.)
The Chefclub mascots (From L to R: Collette, Elvis, Maurice, Carlton and Lola.)Chefclub

Chefclub has announced three new publishing deals inspired by its internationally broadcast video content. In France, Chefclub launched its new “Super Veggies” illustrated kids’ cookbook; in Germany, Panini Verlags GmbH is launching a one-off, standalone Chefclub Kids magazine and in Italy, Vallardi Editore is publishing a family cookbook. 

“Super Veggies” is Chefclub’s new 25-recipe cookbook concept designed to help young chefs discover and love vegetables by casting them as superheroes.  

“Being a content-driven company, publishing represents one of our core pillars for building a long-lasting brand,” says Marie-Laure Marchand, senior vice president of global consumer products and business development, Chefclub. “We have internally developed more than 25 titles for a family and kids' audience and have sold over 700,000 units so far. We are very happy to partner with renowned partners such as Panini and Vallardi and look forward to encountering the same success in Germany and Italy.” 

In Germany, publisher, Panini, is launching a one-off Chefclub Kids magazine as a special edition of the lifestyle magazine, “LandKind.” An initial run of 55,000 copies was launched in kiosks this spring.  

This September, Italian publisher, Vallardi Editore, will launch “Cucina da Leccarsi i Baffi” (“Mouthwatering Cuisine”), an illustrated book with 100 recipes, including appetizers, main courses and desserts, all based on video-recipes conceived, produced and distributed by Chefclub on social media. 

Related:Chefclub on Creating a Licensable Animated Series with ‘Chefclub Friends’

“We are very happy to collaborate with Chefclub, a dynamic, original and innovative company, to bring cooking enjoyment to every Italian family,” says Marcella Meciani, editorial director, Vallardi Editor. “The book will feature Chefclub's most popular video recipes which are ideal for kids, parents and grandparents to cook together. The simple recipes create impressive, mouth-watering food, illustrated by nearly 1,000 photos in a colorful and beautifully designed cookbook." 

The publishing agreements follow moves by Chefclub into streaming, FAST and linear platforms. In April it partnered with Pluto TV in the US, Latin America, Spain and U.K. to stream 100 hours of content in both English and Spanish; in December 2021 it launched a standalone FAST channel in France and Switzerland with Samsung TV and a first animated series starring the Chefclub Kids animated mascots is in development.  

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