Cheez-It x Usual Wines Returns for a Third Year

The Cheez-It x Usual Wines “So Extra” Toasty Experience continues Cheez-It’s100th birthday celebration.
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License Global

September 24, 2021


Cheez-It is again bringing out the bubbly and pairing it with a fan-favorite flavor. 

This year, Cheez-It is taking a new spin on enjoying the drink and snack pairing, by offering fans a new way to celebrate. The “So Extra” Toasty Experience bundle includes a one-of-a-kind Cheez-Itennial Cracker Coupe glass paired with limited-edition Extra Toasty flavors available on the new Cheez-It shopping destination, and unlocks an exclusive discount off Usual Brut. 

"Following two years of Cheez-It and wine success, both selling out in minutes, we knew we had to bring the offering back this year with an extra twist to celebrate the brand's 100th birthday," said Scott Crowley, brand senior director, Cheez-It. "What better way to enjoy the dynamic duo of Cheez-It and wine than with a champagne coupe and cracker bowl, all in one? We can't wait for fans to celebrate by enjoying the fan-favorite Cheez-It Extra Toasty and crisp Usual Wines Brut in this once-in-a-lifetime collectible offering." 


limited-edition Cheez-It x Usual Wines “So Extra” Toasty Experience will be available at

 while supplies last.  



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