CASETiFY Partners with Equality Now for Fourth Annual Her Impact Matters Collection
New designs to honor International Women's Day.
March 7, 2022
Global lifestyle brand CASETiFY is releasing a special collection of tech accessories in honor of International Women's Day March 8. The collection joins the brand's running initiative, CASETiFY Cares, that pairs product launches with charitable causes. Shoppable all month-long, customers can shop tech accessories in support of the non-profit organization, Equality Now, furthering its vision to create a just world for women and girls.
For its fourth annual Her Impact Matters collection, CASETiFY spotlights a collective of female artists, introducing new designs and artwork to its signature accessories. Customers can shop a lineup of Impact Cases featuring bold colorways and power phrases, with additional in-house designs paying tribute to Equality Now's key messaging and aspirational statements, such as "Women Creating Change" and "Misogyny Bores Me." Designs in the collection uphold both CASETiFY and Equality Now's mission of inclusivity and the right to self-expression, while also providing inspiration for the campaign's creative direction.
Artists from CASETiFY's platform joining the collection include quotes by Christie, Gemma Correll, Black Lamb Studio, Mel Stringer, Huyen Dinh, Top Girl Studio, Camila and Minerva.
"Equality Now is delighted to partner with CASETiFY again this year to celebrate the work of this wonderfully talented collective of female creatives that are committed to gender equality," says Emma Thompson, global director, marketing and communications, Equality Now. "We'd like to say a huge ‘thank you’ to CASETiFY for their dedication to women’s and girls’ rights and for all the work they have put into the Her Impact Matters collection. Not only does their support underline the need for change to millions of their customers, but it also raises the vital funds to make that change happen."
Throughout Women's History Month, CASETiFY will donate 10% of every sale from the collection to the non-profit, Equality Now, supporting its mission to achieve legal and systemic change that addresses violence and discrimination against women and girls around the world.
"The right to express yourself through creativity is not spread equally among our communities, and we want to do our part as a global brand to make a safe space for self-expression," says Evelyn Lee, art director, CASETiFY. "Partnering with Equality Now for the second year in a row allows us to be a part of that systemic change and advocate for inclusivity and equality at every level."
The Her Impact Matters collection is available on Casetify.com.
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