C4 Energy has announced a new flavor drop-in partnership with the Skittles brand as part of its line of candy-inspired energy drinks. Coming off the launch of its Starburst candy collaboration, C4 Energy, created by Nutrabolt, launches its second collaboration with Mars Wrigley, this time with the Skittles brand, for Valentine's Day. 

"We continue our highly successful collaboration with Mars Wrigley and the iconic Skittles brand to bring our joint fan base a brand-new candy-inspired flavor sure to energize their taste buds and add a whole lot of fruity flavor to their start of the year," says Rajaa Grar, chief digital and marketing officer, Nutrabolt. "With each sip designed to taste like a handful of Skittles candy, fans will be able to ignite their fire as they seek to unlock their full performance, all with a zero-sugar, zero-artificial color drink; for uncompromised taste." 

"Our continued partnership with Mars Wrigley has given us the opportunity to once again engage consumers and retailers alike with a disruptive experience of two of their favorite brands," says John Herman, chief commercial officer, Nutrabolt. "Coming out of the record launch of the C4 Energy x Starburst candy collaboration in 2021, we look forward to continuing the explosive momentum of our partnership and successfully delivering an unparalleled zero-sugar flavor experience with uncompromised taste." 

The Skittles candy flavors will be sold in 16-oz. cans and can be found at C4Energy.com, Amazon and other retailers across the country.