November 15, 2018
Brandgenuity brokered the deal. The line brings Budweiser’s signature script, bow-tie and label designs to a selection of tees, hoodies, hats and button-ups.
The line includes a retro-sportswear anorak and a vintage trucker denim jacket. Accessories include the all-over print tote bags, insulated beer carriers, glass mugs, cruiser decks, slide sandals, “Come Back With a Six Pack” doormats and a series of socks offered in collectible ‘Hufweiser’ cans.
A special-edition Hupper 2 Hi, constructed in Bud’s signature-red canvas atop a beer-colored sole and packaged in a 12-pack-inspired shoebox, will also be available.
The HUF x Budweiser line is available at HUF’s flagship and HUF online as well as retailers around the globe. A limited-edition range of tees and fleece will also be available in the U.S.
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