Multiple partnerships have been announced for the program.

License Global

March 31, 2022

1 Min Read
4122Subway.png
Subway

Broad Street Licensing Group, the brand licensing agency for Subway Restaurants, has secured multiple new partnerships to expand the reach of the Subway brand into new consumer goods categories.  

New licensees for the brand announced are: 

  • Bioworld Merchandising for a wide range of apparel and accessories  

  • Zuru for collectible toys 

  • Glamlite for food-inspired makeup line and accessories and 

  • World Tech Toys for a role-playing Subway Restaurant set. 

“We are excited to welcome our new licensing partners to Subway,” says Michele DiNello, vice president, meetings, events and community relations and executive director, Subway Cares Foundation, Subway Restaurants. “Our newest licensees that we have selected will help to extend the Subway brand in new and exciting areas that will engage our strong fan base with products that will surprise and delight consumers of all ages.” 

Broad Street will continue to add new partnerships across lifestyle, and brand inspired food and beverage categories. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like