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Brandgenuity to Rep "The Phantom of the Opera"

The Really Useful Group has tapped Brangenuity to manage the licensing program for "The Phantom of the Opera" and forthcoming production "Love Never Dies."As agent, Brandgenuity is seeking partners in apparel and accessories, social ex

April 6, 2018

1 Min Read

The Really Useful Group has tapped Brangenuity to manage the licensing program for "The Phantom of the Opera" and forthcoming production "Love Never Dies."

As agent, Brandgenuity is seeking partners in apparel and accessories, social expression, home décor, housewares, health and beauty aids, gifts, collectibles, interactive and games. "The Phantom of the Opera" will be celebrating its 25th anniversary on Broadway in 2013.

"'The Phantom of the Opera' is a Broadway classic and an evergreen brand," says Adina Avery-Grossman, managing director at Brandgenuity. "Its iconic look and unforgettable music have made it a part of pop culture here in the U.S. and around the world. We are confident that we will be able to create products and experiences that capture the romantic yet haunting spirit of the property and that feed the passion of fans everywhere."

Brandgenuity's other clients include MGM Studios, Food Network, World Poker Tour, Cadbury Adams, Church & Dwight and Pabst Brewing Company.

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