Brandgenuity to Expand Chuck E. Cheese Food Licensing Program

Deal aims to bring food from the kids’ entertainment center into consumers’ homes.

January 26, 2022

Chuck E. Cheese

CEC Entertainment, parent company of Chuck E. Cheese, has announced it has selected Brandgenuity to serve as exclusive brand licensing agency for food categories. The brand has already launched the first Chuck E. Cheese frozen pizza with licensing partner, Flatlander Foods. Chuck E. Cheese pizza is available at more than 2,000 Kroger supermarkets across the country.

"We are thrilled to start working with the team at Brandgenuity and excited to continue extending our brand into new categories for families to enjoy outside of our family entertainment centers,” says Melissa McLeanas, vice president of global licensing, media and branded entertainment development, CEC Entertainment. "The agency has the passion we were looking for as well as the right experience in food, kids’ properties and entertainment to drive this innovation forward.”

“The brand’s DNA combines immersive family fun, delicious food and all-you-can-play games,” says Jay Asher, partner, Brandgenuity. “This brand wins by just

letting kids be kids, and we love that. We are committed to finding great partners passionate about Chuck E. Cheese, who can deliver delicious, high-quality products and fun activations that kids will enjoy.”