"We are thrilled to start working with the team at Brandgenuity and excited to continue extending our brand into new categories for families to enjoy outside of our family entertainment centers,” says Melissa McLeanas, vice president of global licensing, media and branded entertainment development, CEC Entertainment. "The agency has the passion we were looking for as well as the right experience in food, kids’ properties and entertainment to drive this innovation forward.”
“The brand’s DNA combines immersive family fun, delicious food and all-you-can-play games,” says Jay Asher, partner, Brandgenuity. “This brand wins by justletting kids be kids, and we love that. We are committed to finding great partners passionate about Chuck E. Cheese, who can deliver delicious, high-quality products and fun activations that kids will enjoy.”
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