Brandgenuity to Build Oxford Lifestyle Program
The University of Oxford has selected Brandgenuity to expand its licensing program across a range of lifestyle and authority categories.
The Oxford licensing program will honor the university's legacy while channeling the classic British lifestyle commonly associated with the institution.
Licensing partners will have access to Oxford’s vast collections from its many institutions including the university’s Bodleian Libraries, Ashmolean Museum and Oxford Botanic Garden.
Key categories will include apparel, accessories, home and toys, games, and back-to-school products that draw on the university's academic credentials.