Brand Central Ups Several Execs

Markle, who has been with the agency for five years, has been promoted to senior vice president, licensing from vice president. Markle reports directly to Ross Misher, chief executive officer, Brand Central. She brings more than 25 years experience in licensing, brand marketing, innovation and strategic partnerships and has been driving substantial growth for the organization. In her expanded role, Markle will oversee many of the agency’s food and beverage consumer products programs including the agency’s newest client, Mars Wrigley. Markle will continue to head up Brand Central’s team in the Midwest.  

In addition to Markle’s promotion, Lexi De Forest was promoted from licensing director to senior licensing director. De Forest was recognized for her leadership in the organization putting together many strategic partnerships and collaborations

Alicia Rosa was promoted from licensing manager to senior licensing manager for her work in Brand Central’s trend intelligence division, Brand Central Insights. Emily Yumkas was also elevated from licensing manager to senior licensing manager for her excellent contribution to the Kraft Heinz business. 

“We continue to nurture the amazing talent we have at Brand Central, and we are proud to recognize the substantial contributions these key individuals have brought to the agency, and we are excited to expand their roles in the organization,” says Misher.