Brand Central Signs 7 Global Sub-Agents for Bored Ape Collective: Bored of Directors

, the exclusive global licensing agency for Bored of Directors, has appointed seven international sub-agents for the Bored Ape

NFT

collective. Working together with licensor, NFIP Holdings, Brand Central and the network of sub-agents have already begun signing partners and engaging global retailers. 

The Bored of Directors’ Sub-Agents include: 

“We put together a phenomenal network of leading agents in their territories who have best in class relationships with both licensees and retailers and understand how cutting-edge pop culture brands can drive successful consumer products,” says Ross Misher, chief executive officer, Brand Central. 

“Our goal from the outset was to put together a team with the best of the best in their respective expertise,” says Alex Locke, co-founder and managing member, Bored of Directors. “From my co-founders, Jamie George and Harris Lipton who have been active in Web3 since its inception to the Brand Central team, everyone has provided their unique voice

Brand Central and their sub-agent partners will be announcing the first of many licensees shortly. 

Misher and Locke will be holding a fireside chat on “From NFT to Dollars: How NFT’s Can Actually Make Sense” at the

Brand & Licensing Innovation Summit

in New York, Nov. 8.