The deals will allow for the NFT collective to expand their reach.

License Global

August 26, 2022

2 Min Read
Bored of Directors logo.
Bored of Directors logo.Bored of Directors

Brand Central, the exclusive global licensing agency for Bored of Directors, has appointed seven international sub-agents for the Bored Ape NFT collective. Working together with licensor, NFIP Holdings, Brand Central and the network of sub-agents have already begun signing partners and engaging global retailers. 

The Bored of Directors’ Sub-Agents include: 

  • Asembl Brands: Australia, New Zealand

  • Asiana Licensing: South Korea

  • Plus Licens AB: Europe

  • Mediogen: Israel

  • PPW Sports & Entertainment: China

  • The Business Hub Group: Mexico, Brazil, Peru, Chile, Colombia, Venezuela, Ecuador, Central America (Panama, Nicaragua, Costa Rica, Guatemala, El Salvador, Honduras) and Dominican Republic.   

“We put together a phenomenal network of leading agents in their territories who have best in class relationships with both licensees and retailers and understand how cutting-edge pop culture brands can drive successful consumer products,” says Ross Misher, chief executive officer, Brand Central. 

“Our goal from the outset was to put together a team with the best of the best in their respective expertise,” says Alex Locke, co-founder and managing member, Bored of Directors. “From my co-founders, Jamie George and Harris Lipton who have been active in Web3 since its inception to the Brand Central team, everyone has provided their unique voice and experience which has been pivotal in bringing the Bored of Directors to where it is now. I am extremely excited to grow the team to include such great partners around the world and look forward to bringing the Bored of Directors lifestyle across the globe.”  

Related:Bored of Directors Signs Master Apparel Licensee Bioworld Merchandising

Brand Central and their sub-agent partners will be announcing the first of many licensees shortly. 

Misher and Locke will be holding a fireside chat on “From NFT to Dollars: How NFT’s Can Actually Make Sense” at the Brand & Licensing Innovation Summit in New York, Nov. 8. 

About the Author(s)

License Global

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