The Brainbase team has welcomed  Caroline Hart as director of brand and product marketing, and Sara Saadeddine, senior intellectual property account executive.

A recent alumnus of the UCLA Anderson School of Management, Hart graduated with a Master of Business Administration in Technology, Product Marketing and Entrepreneurship while completing an MBA internship in Brand Strategy Management at LinkedIn. Her knack for brand strategy and translating technical knowledge into tangible marketing executions will be the core foundation of her role at Brainbase.

Saadeddine previously worked as an Intellectual Property Account Executive at LexisNexis, and her deep knowledge in the space has given Brainbase a trajectory into how they can help the intellectual property industry further. Given her experience, Saadeddine places extreme emphasis on what potential customers are looking for and what their best practices are to reach them throughout the industry. Since being a part of the Sales team, she has integrated and aligned herself with Brainbase’s mission and focus as a company for the upcoming future.

Saadeddine and Hart are joining other previously announced hires Gautam Godse and Henri Kroosmann.