Brainbase Announces New Hires

Caroline Hart and Sara Saadeddine have been appointed to Brainbase’s marketing and sales teams.

License Global, Content Editor

November 19, 2020

1 Min Read
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The Brainbase team has welcomed  Caroline Hart as director of brand and product marketing, and Sara Saadeddine, senior intellectual property account executive.

A recent alumnus of the UCLA Anderson School of Management, Hart graduated with a Master of Business Administration in Technology, Product Marketing and Entrepreneurship while completing an MBA internship in Brand Strategy Management at LinkedIn. Her knack for brand strategy and translating technical knowledge into tangible marketing executions will be the core foundation of her role at Brainbase.

Saadeddine previously worked as an Intellectual Property Account Executive at LexisNexis, and her deep knowledge in the space has given Brainbase a trajectory into how they can help the intellectual property industry further. Given her experience, Saadeddine places extreme emphasis on what potential customers are looking for and what their best practices are to reach them throughout the industry. Since being a part of the Sales team, she has integrated and aligned herself with Brainbase’s mission and focus as a company for the upcoming future.

Saadeddine and Hart are joining other previously announced hires Gautam Godse and Henri Kroosmann.

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Brainbase

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License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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