Black Lives Matter Expands Licensee Base

Toy company, tonies, has been added to the licensee lineup for BLM.
License Global

April 11, 2022

Black Lives Matter

As part of its growth efforts, the Black Lives Matter Licensing Committee is expanding its licensee base. The group’s growth has been accelerated with a partnership with tonies in which the Black Lives Matter Licensing Committee will work with tonies on product development strategy and creative development. 

“Our group has identified an area where they can help move the industry forward by being a voice on how to diversify product ranges to ensure both authenticity and inclusivity,” says Saphia Maxamed, founder, Black Lives Matter Licensing Movement. “We are aware that not every category can carry our license; after all, the products and partners need to make sense. However, we are extremely happy the industry is open to working through how they can best support the movement and make the changes needed to be supportive of the black community. Being able to give guidance to such an important partner in our industry is incredible, and we’re looking forward to working together.” 

All monies

received from the partnership will be donated to a beneficiary that will be 

announced later. 

“We are really happy to be working with the BLM Licensing Committee,” says Liz Peters, head, U.K. and Eire portfolio, tonies. “Here at tonies, we are committed to diversifying our portfolio and it is extremely important to us to make sure we are getting the look and feel of the product, as well as the content, right. The advice and support we have received from the team at BLM Licensing has been invaluable to us in developing our portfolio of tonies and we are delighted that our fee will be going back into the community.” 

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