B&G Foods has announced a partnership with Christina Tosi, chef and founder of Milk Bar, a dessert brand since 2008. Christina will create exclusive recipes and baking tips for the new B&G Foods Baking at Home site, a consumer resource available 24/7 to solve baking dilemmas. Christina will feature B&G Foods' baking brands, including Crisco, Clabber Girl, Baker's Joy, Grandma's Molasses and Spice Islands within her recipes for the new website and on her Instagram Bake Club series.
"We are thrilled to partner with Christina Tosi and offer consumers delectable baking recipes and helpful tips and tricks for baking as we head into the holiday season," says Jordan Greenberg, executive vice president and chief commercial officer, B&G Foods. "Christina's high energy baking style will offer families a fresh take on traditional recipes using brands like Crisco, Spice Islands and Clabber Girl, all while showing her limitless enthusiasm for baking that her fans have come to know and love. This partnership is especially timely as there has been such an increased interest in baking as many Americans have embraced baking in the last 18 months."
B&G Foods' new Baking at Home site features hundreds of recipes. Visitors can discover their kitchen potential with free how-to videos, spoon-licking lessons and more. The new site will also be the home for Tosi's B&G Foods content.
"I have used Clabber Girl and Crisco since I learned to bake as a child alongside my mother and grandmother, so I am ecstatic to team up with B&G Foods to show bakers of all levels what magic they can whip up with a few simple ingredients," says Tosi. "Baking at home is all about empowering home bakers to chase down their creativity by encouraging them to look at their pantry ingredients in new and unexpected ways."