Beanstalk Names Brand Management VP

NORTH AMERICA–Beanstalk has appointed Jasen Wright to serve as the company’s vice president of brand management.

April 6, 2018

Jasen Wright will spearhead the development and implementation of brand extension programs for several of Beanstalk’s worldwide clients.

In his new role, Wright will lead the development and implementation of brand extension programs for a variety of Beanstalk’s global clients. He will also work on larger agency initiates.

Wright returns to Beanstalk from Authentic Brands Group, where he served as vice president of sports and worked with brands including Prince, Spyder Tapout, Airwalk and Tretorn. Before that, he served as director of global consumer products and brand licensing at Warner Music Group. Wright also previously worked at Beanstalk, where he managed the Ford, Stanley Black and Decker and U.S. Army accounts.

“We are really thrilled to welcome Jasen back to the Beanstalk team,” says Allison Ames, president and chief executive officer, Beanstalk. “In the five years that Jasen has been gone, he has developed great experience within the music and sports areas, which will continue to enhance Beanstalk’s agency

service offering for our clients. Further, Jasen’s strong leadership skills and positive attitude reinforce our agency’s already strong culture of collaboration.”