Beanstalk has been named the global licensing agency to represent the Shell brand.

Beanstalk will partner with Shell to extend the brand into a range of consumer products and services. The program will look to leverage Shell’s legacy. The brand will extend into relevant categories including toys and collectibles, apparel and accessories.

“We are very excited to partner with Beanstalk to work on extending the Shell brand into exciting new areas,” says Satish Murthi, commercial manager, brand licensing and protection, Shell. “We believe Beanstalk’s expertise, network and professionalism will build on and accelerate our licensing program in all categories.”

The worldwide licensing initiative also aims to reflect and reinforce Shell’s commitment to becoming a net-zero energy company. Shell is working to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible. Licensing will help amplify the brand’s positioning through extension into strategic products and services in the areas of energy, safety, automotive care, accessories and maintenance and STEM learning.

“We are truly honored and proud to be working with Shell, an innovative and progressive leader in the energy industry with exceptional brand value,” says Allison Ames, president and chief executive officer, Beanstalk. “As the world transitions to lower-carbon energy, Shell is at the forefront of this commitment. Beanstalk will develop and implement a global licensing strategy that helps power the progress Shell is making in the world and develop products for consumers that will reinforce the iconic value of the brand.”