BBC Studios Signs New U.K. Licensing Deals for ‘Bluey’ and ‘Hey Duggee’

New deals for both brands include health and beauty products and wheeled toys.
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License Global

February 25, 2022

BBC Studios

BBC Studios has announced new deals with H&A and MV Sports that will see both properties expand in the U.K. following the recent announcement of agreements with Danilo, Amscan and Character Options for “Bluey.”  

H&A, a U.K. supplier of kids’ licensed toiletries, has signed an agreement with BBC Studios to produce health and beauty products including bubble baths, foams, bath bombs, shower gels, soaps and shampoos as well as bath time accessories for both “Bluey” and “Hey Duggee.” 

MV Sports, designer of licensed wheeled toys, have agreed a deal to produce a range of “Bluey” branded bikes, trikes, scooters, ride-ons and accessories. MV Sports are an existing partner of BBC Studios and already hold the license for “Hey Duggee” wheeled toys and have recently unveiled additions to the product range. 

In addition to the recently announced deal for “Bluey” licensed Weebles toys, BBC Studios has agreed a license for Character Options to produce activity-based arts and crafts products including color-your-own

backpacks, tabletop easels, craft sets, paint-up plaster figure sets and scribblers. The new arts and crafts range is set to launch in fall/winter 2022. 

“We’ve been extremely busy behind the scenes with ‘Bluey’ and ‘Hey Duggee’ and it’s great to see the interest both properties are generating,” says Mandy Thwaites, director, magazines and consumer products, U.K. division, BBC Studios. “Personally, it was a real highlight to attend London Toy Fair and we had so many lovely conversations about the brands. It’s clear that our top dogs have great appeal across preschool audiences and people really connect to their warmth, inclusivity and humor. I’m excited to welcome H&A to our fabulous roster of partners and can’t wait for fans to see a great range of ‘Bluey’ and ‘Hey Duggee’ bath products on shelves. MV Sports have been a wonderful partner for ‘Hey Duggee’ wheeled toys and are adding to that range as well as launching ‘Bluey’ products in the U.K. I’m also pleased to share details of further Character Options arts and crafts product lines for ‘Bluey’ in addition to the deal we announced in December.” 





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