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Bazooka Extends Licensing Relationship with LMA to Include Ring Pop 

The program will focus on North America with planned new partnership launches beginning Q4 2021.

Lisa Marks Associates has been appointed as the licensing agency to represent the Ring Pop brand. LMA will be developing the licensing program across all product categories, including frozen novelties, powdered and ready-to-drink beverages, personal care, toys and games, apparel and accessories, gifts, novelties and collectibles, stationery and party goods, pet products, home décor, digital games and more. The program will focus on North America with planned new partnership launches beginning Q4 2021. 

Bazooka Candy Brands is a division of The Topps Company, the preeminent creator and brand marketer of physical and digital sports cards, entertainment cards, collectibles and distinctive confectionery products. 

"We love working with the talented Bazooka Candy Brands team and are excited to partner with them and bring to life the many creative facets of the storied Ring Pop brand," says Lisa Marks, president, Lisa Marks Associates. "Ring Pop is a pop-culture icon enjoyed by all – the uniquely fun and playful aspects of this brand lend themselves to endless creative licensing opportunities that brand fans will love!" 

LMA was selected as the licensing agency for sister-brand Bazooka in 2020 and has been building a program including product collections within apparel and accessories, toys and collectibles, sporting goods, precious metals, home décor, sports nutrition, and more. 

"Having worked with LMA over the past year to develop and launch the exciting Bazooka Licensing Program, we are thrilled to extend the relationship to now include Ring Pop," says Becky Silberfarb, senior director, marketing, Bazooka Candy Brands. "After almost 45 years in market as a family-favorite treat, the power of the Ring Pop brand continues to grow. We know there is a great amount of licensing opportunities across categories for Ring Pop to inspire more fun and memorable ways for fans to connect with our brand!" 


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