Bavaria Sonor Licensing Inks Deal with dm Stores

German brand will make its way to drugstore chain.
License Global

April 5, 2022

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Bavaria Sonor Licensing

Bavaria Sonor Licensing (BSL) has signed a new license agreement for its "Janosch" brand. “Nature pants,” with characters such as Little Tiger, Little Bear and Tiger Duck are available in more than 2,000 dm stores.  

The pants in the "Janosch" design are available in three sizes and printed with different motifs. The line is also entirely carbon neutral. 

"Sustainability and environmental protection have always been important issues in the world of ‘Janosch,’” says Ivica Maracic, licensing and sales director, Bavaria Sonor Licensing. “The 'Nature Pants' line of the dm-owned brand, babylove, is a climate-neutral product and through its environmentally friendly production fits perfectly into the 'Janosch' cosmos of values." 

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