Baileys to Bake in the Booze

Diageo has inked a deal with Clabber Girl Corporation for its Baileys brand to introduce a new line of food products in the U.S.
License Global

February 14, 2019

Baileys to Bake in the Booze

The partnership kicks off with the release of Baileys Original Irish Cream Baking Chips, a blend of Irish whiskey and chocolate that can be eaten alone or folded into baked goods.

To support the launch, Baileys has also launched a digital cookbook that contains 23 recipes, including the baking new chips.

"Clabber Girl has been a trusted partner and friend to bakers and home cooks for more than 150 years,” says Gary Morris, president and chief operating officer, Clabber Girl Corporation. “We are thrilled to entrust our relationships with these valued customers with Baileys and are extremely proud of what we together have created."

The Baileys Original Irish Cream Baking Chips will debut at select retailers during the holiday season, with a full launch set for Easter 2019, and are available now on Amazon.

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