Automotive

The latest licensed products, partnerships and brand collaboration news from global automotive brands.

A Mercedes-Benz 300SL on display at a Barrett-Jackson auction.
Automotive
Aug 11, 2022
IMG Acquires Majority Stake in Barrett-Jackson

Collector car auction and live events company gets new ownership.

Ford Bronco Raptor RLE.
Video Games
Ford Bronco Raptor arrives in ‘Rocket League’
Aug 5, 2022
Automotive
K-Swiss and McLaren F1 Formula Team Debut Exclusive Partnership
Jul 12, 2022
NASCAR x New Era hats.
Automotive
Licensing 0 to 60
Jun 30, 2022
Gloves from The Outlierman collection with 24 Hours of Le Mans.
Accessories
The Outlierman and 24 Hours of Le Mans Announce Three-Year Collaboration
Jun 13, 2022
Items from the Motul brand.
Automotive
Motul Names IAM as Licensing Agent for South Korea
Jun 13, 2022

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